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Website Design ​
Brand & Marketing Strategy
Organic Social Media Strategy
Digital Design
THE BRIEF
We were approached to prepare Ember & Tide for a successful launch in Winter 2026, creating a brand and marketing strategy that would build anticipation, demand and credibility, with the ultimate goal of attracting future diners long before the doors open.
The focus has been on laying the groundwork across every touchpoint, so that when the campaign launches, it makes an immediate and lasting impact.
The primary objectives were:
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Create demand before opening by developing a website designed to convert interest into future bookings.
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Develop a cohesive and professional visual identity that positions Ember & Tide as a must-visit destination.
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Prepare a high-impact paid campaign rollout that brings everything together, from branding to digital strategy.
SERVICES
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THE WORK
We started by researching the target market, understanding what would resonate with diners looking for a refined yet welcoming experience.
The branding needed to balance fire-grilled intensity with fresh, coastal influences, so we developed a strong yet approachable logo, typography, and colour palette that reflected this contrast.
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With the foundation in place, we designed a website that feels as immersive as the dining experience itself. Clean navigation, high-quality imagery, and clear calls to action guide visitors through the brand story and booking process.
To help build momentum ahead of launch, we created a social media strategy focused on storytelling, behind-the-scenes content, and digital advertising. Every asset is ready for Ember & Tide to use when the time comes, setting them up for a strong introduction to the market.
"Truene took our vision and transformed it into something beyond what we imagined. They captured the balance of fire and sea perfectly, creating a brand that feels refined yet welcoming.
With our website, social strategy, and marketing assets ready to go, we’re set for a strong launch.
We couldn’t have asked for a better team."
– Ember & Tide
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EMBER & TIDE
A brand identity, website, and marketing strategy crafted to launch Ember & Tide as a standout dining destination.
