Finesse Bathrooms | High-Impact Digital Advertising for Quality Lead Generation

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Branding

Digital Advertising

THE BRIEF

Finesse Bathrooms needed a high-performing digital advertising campaign to generate a steady pipeline of leads and secure bookings for the year ahead. Operating in a competitive market, they required a strategic approach that would target high-intent consumers, convert efficiently, and maximise their return on investment.

The challenge wasn’t just about visibility—it was about attracting the right audience at the right time, using compelling creative that differentiated Finesse Bathrooms from competitors. The brand needed ads that didn’t just drive clicks but generated meaningful conversions, turning interest into confirmed bookings. Their existing advertising efforts lacked the strategic refinement needed to optimise cost per acquisition and sustain long-term lead generation.

Our task was to create, launch, and optimise a digital advertising campaign that would fill their calendar while keeping acquisition costs under control. From audience segmentation to creative execution, we handled the end-to-end advertising strategy, making sure Finesse Bathrooms’ messaging resonated with homeowners looking for premium bathroom renovations.

SERVICES

LEVERAGING FINESSE'S USP FOR PRECISION TARGETING

Rather than taking a broad approach, we honed in on what set Finesse Bathrooms apart—premium, bespoke renovations designed for homeowners looking for high-quality craftsmanship. This unique selling point (USP) became the foundation of our audience segmentation and messaging strategy. By analysing consumer intent data, demographics, and behavioural insights, we built highly targeted ad sets that spoke directly to those actively considering a renovation. The messaging was tailored for different audience segments, increasing engagement and positioning Finesse Bathrooms as the go-to expert in the space.

AD CREATIVE & MESSAGING THAT CONVERTS

A strong ad campaign needs more than good targeting—it requires compelling visuals and persuasive messaging that build trust and drive action. We designed high-impact creatives that highlighted Finesse Bathrooms' craftsmanship, attention to detail, and premium service. The USP was embedded in the messaging, reinforcing why potential customers should choose them over competitors. Clear calls-to-action, social proof, and a focus on quality guided potential customers from awareness to enquiry. Each ad was strategically placed across social media, display networks, and search advertising to capture leads at multiple touchpoints in their decision-making journey.

FINESSE BATHROOMS

A targeted ad campaign delivering 32,100% ROI, a fully booked 2024, and a scalable growth model.

OPTIMISATION FOR MAXIMUM ROI

With performance tracking at the core of the campaign, we implemented A/B testing, audience refinements, and real-time bid adjustments to maximise engagement and improve cost per lead. The campaign was continuously monitored, identifying high-performing variations and reallocating budgets to ads that drove the strongest results. This data-driven approach kept the lead pipeline full while improving cost-efficiency over time.

By focusing on Finesse Bathrooms’ core differentiators, creating highly targeted, conversion-optimised creative, and applying ongoing performance enhancements, we delivered an advertising strategy that secured a fully booked calendar for 2024—proving that a well-executed digital campaign doesn’t just generate leads, it drives real business growth.

Every touchpoint needed to reflect the evolution of The Toll Bridge’s offering, from the way the brand was presented to how potential diners interacted with it online.

The Finesse Bathrooms digital advertising campaign didn’t just generate leads—it delivered unprecedented business growth. With a 32,100% return on investment (ROI), the campaign was a resounding success, turning targeted digital efforts into a fully booked calendar for 2024.

High-Quality Leads – The campaign consistently attracted homeowners actively seeking bathroom renovations, driving enquiries that converted into confirmed projects.
Cost-Efficient Customer Acquisition – With ongoing ad optimisations, cost per lead dropped significantly, allowing Finesse Bathrooms to maintain a steady flow of new business without increasing spend.
A Fully Booked Year – The impact of the campaign was so strong that all available slots for 2024 were filled, giving Finesse Bathrooms a secure pipeline of projects well in advance.
A Scalable Strategy for Long-Term Growth – The campaign’s performance not only provided immediate results but also set up a repeatable, scalable model for future advertising efforts.

By leveraging data-driven audience targeting, high-impact creative, and continuous performance optimisations, we transformed ad spend into a record-breaking ROI, proving that the right marketing strategy can turn digital engagement into long-term business success

THE RESULTS

High-Quality Leads – The campaign consistently attracted homeowners actively seeking bathroom renovations, driving enquiries that converted into confirmed projects.
Cost-Efficient Customer Acquisition – With ongoing ad optimisations, cost per lead dropped significantly, allowing Finesse Bathrooms to maintain a steady flow of new business without increasing spend.
A Fully Booked Year – The impact of the campaign was so strong that all available slots for 2024 were filled, giving Finesse Bathrooms a secure pipeline of projects well in advance.
A Scalable Strategy for Long-Term Growth – The campaign’s performance not only provided immediate results but also set up a repeatable, scalable model for future advertising efforts.