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Website Design ​
Branding
Organic Social Media
Bespoke Magazine Spreads
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THE BRIEF
Despite the growing awareness of neurodiversity, many people still don’t fully understand the benefits of sensory play for both children and adults.
Sensory Playground needed a brand and digital presence that would educate, engage, and convert, positioning them as an independent, specialist company dedicated to helping neurodiverse individuals through play.
With over 15% of the UK population identifying as neurodiverse, Sensory Playground saw a clear need to bridge the knowledge gap while offering a curated selection of products designed to support cognitive, emotional, and sensory development.
Their website had to do more than sell—it had to stand out as a trusted resource, making complex information accessible while guiding customers toward the right solutions.
SERVICES
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Their mission goes beyond retail—they bridge the knowledge gap on sensory play’s benefits, helping families, educators, and caregivers support individuals with autism, ADHD, and sensory processing challenges.
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Sensory play is proven to enhance cognitive function, emotional regulation, and motor skills, yet many remain unaware of its full impact. Sensory Playground provides trusted resources, expert insights, and carefully selected products, ensuring sensory tools are accessible, practical, and life-enhancing. Through education, community engagement, and high-quality solutions, they create a more inclusive world where neurodiverse individuals can thrive.
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"Brooke and her team have been invaluable for my business, from the very start 4 years ago and still to this day, I would have been lost without her.
She has helped with every aspect, from my website design, SEO, social media, marketing and so much more. I can't thank her and her team enough.
I would highly recommend her services to anyone looking one-off jobs or regular work."
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- Robyn, Sensory Playground
SENSORY PLAYGROUND
Bringing play to life with a stronger digital presence and building a standout brand helping neurodiverse individuals thrive
DID YOU KNOW?
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​One in seven people in the UK is neurodiverse, yet over 60% of parents and educators are unaware of the full benefits of sensory play in cognitive and emotional development.
We developed a branding strategy that positioned Sensory Playground as both an educational authority and a commercial brand. The visual identity was designed to be inclusive and inviting, balancing playfulness with credibility to appeal to parents, educators, and caregivers.
The website design prioritised clarity, accessibility, and ease of use, featuring structured navigation that guided users based on their needs—whether they were looking for resources, expert advice, or products. We implemented an SEO-driven content strategy to improve organic reach, ensuring Sensory Playground became a go-to resource for those searching for sensory play solutions.
THE WORK
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For organic social media, we crafted a strategy focused on education and awareness, highlighting real-life stories, expert insights, and product applications. Each post was designed to foster engagement, positioning Sensory Playground as a leader in the field.
To further expand brand recognition, we created bespoke magazine spreads for key industry publications, targeting schools, therapists, and parents seeking solutions for neurodiverse individuals.
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The new website has transformed how Sensory Playground connects with its audience, offering an intuitive, informative, and engaging platform that not only sells but educates. The social media strategy has driven increased engagement, with a growing community of parents, professionals, and advocates interacting with the brand.
Meanwhile, print placements in targeted industry publications have expanded Sensory Playground’s reach beyond digital, putting the brand in front of high-value decision-makers. With a cohesive brand identity, a conversion-optimised website, and a content strategy that builds trust, Sensory Playground is now positioned as a leader in sensory play solutions—helping more neurodiverse individuals access the tools they need to thrive.
THE RESULTS
