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Website Design ​
Brand & Marketing Strategy
Organic Social Media
Email Marketing
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THE BRIEF
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The Swan needed a strong digital presence that reflected its heritage, coastal charm, and welcoming atmosphere while supporting its marketing efforts both online and offline.
The goal was to engage the local community, attract new visitors, and keep regulars informed about events, menus, and seasonal offerings.
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Key objectives included:
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Design and develop a website that represents The Swan’s identity while making it easy for visitors to explore menus and upcoming events.
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Manage social media to drive engagement, promote live music nights, and keep the venue at the heart of the local conversation.
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Run email marketing campaigns to update subscribers on new menus, special events, and exclusive offers.
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Create print marketing materials such as posters for live music nights and other events to maintain a strong in-person presence.
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SERVICES
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THE WORK
We built www.the-swan.pub, a visually engaging, easy-to-navigate website that showcases the venue’s menus, events, and welcoming atmosphere.
The site captures The Swan’s balance of heritage and modern hospitality, reinforcing its brand while making key information easily accessible to visitors.
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On social media, we developed a content strategy that keeps The Swan connected with its audience. The content highlight live music, food, seasonal events, and behind-the-scenes moments, keeping engagement high and attracting new customers. Email marketing extends this reach, helping regulars stay informed about offers and upcoming events.
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To support in-person marketing, we design and print posters for live music nights, reinforcing The Swan’s reputation as a go-to venue for entertainment and dining.
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"Brooke provides attentive and cost effective services that have generated real results for my businesses.
Highly recommended.​"
– Lee Perriam
Managing Director, The Swan
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THE RESULTS ​
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We knew the area and the loyalty customers had with The Swan, so we were confident that email marketing would be an effective way to keep regulars engaged, promote events, and drive footfall.
Our approach focused on clear, engaging communication that matched The Swan’s welcoming personality while delivering useful updates straight to subscribers’ inboxes.
We created and managed regular email campaigns featuring live music nights, seasonal menus, and exclusive promotions, all designed to be visually appealing, easy to read, and action-driven.
By segmenting the audience, we tailored messaging for different customer groups—locals looking for midweek dining offers, music lovers interested in upcoming gigs, and diners eager for new menus.​
THE SWAN
A full-service strategy covering web, social, email, and print to keep The Swan thriving.