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Website Design ​
Brand & Marketing Strategy
Organic Social Media Strategy
Digital Design
THE BRIEF
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Ahead of its Summer 2027 launch, The Whitestone Hotel needed a brand identity, print assets and marketing strategy that would establish credibility, attract future guests, and set the tone for a refined yet welcoming experience.
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With no live assets yet, the focus for now is on creating a strong visual identity, a professional website, and a structured marketing approach to be rolled out prior to the hard launch date.
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The key objectives were:
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Develop a cohesive brand identity that reflects the hotel’s balance of heritage, elegance, and coastal charm.
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Design a professional, engaging website that introduces the hotel and encourages future bookings.
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Create a marketing strategy that includes content planning, organic social media, and digital advertising.
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Prepare all brand assets so they are ready to launch as the hotel builds towards opening.
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SERVICES
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THE WORK
We began by defining the brand identity, developing a logo, typography, and colour palette that reflected the hotel’s understated luxury.
The branding needed to feel premium yet approachable, capturing the elegance of a coastal retreat without feeling too formal.
With the foundations in place, we designed a high-end website that showcases the hotel’s style, atmosphere, and offering.
The layout is intuitive and visually engaging, guiding visitors through key information and setting expectations for the experience. A future booking feature and email sign-up were integrated to start building interest ahead of launch.
The marketing strategy was designed to provide The Whitestone Hotel team with a structured rollout plan, covering organic social media, content creation, and digital advertising. Every asset was developed in advance, so when the time is right, the team has everything needed to introduce the hotel to the market smoothly.
"Truene took our vision and gave it clarity. They built a brand that captures the elegance and tranquility of The Whitestone Hotel, creating a website and marketing strategy that feels effortless yet sophisticated.
With everything in place ahead of launch, we’re confident in making a strong entrance into the market."
– Director, The Whitestone Hotel
THE RESULTS
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With a fully developed brand identity, website, and marketing strategy, The Whitestone Hotel is set for a strong launch.
The branding captures the essence of a luxury coastal escape, while the website and marketing assets are ready to support engagement and future bookings.
As opening day approaches, the hotel has a clear and structured plan to establish itself as a must-visit destination on the Kent coast.
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A brand identity, website, and marketing strategy designed to position The Whitestone Hotel for a strong launch.
THE WHITESTONE HOTEL