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For years, paid media has been treated as something of a safety net for marketing. When organic traffic slowed or the pipeline dried up,...

American Eagle has launched its biggest campaign yet, with actress Sydney Sweeney front and centre of the 2025 fall denim push. The...

Influencer marketing has matured. It now requires more than surface-level visibility or transactional promotion. Brands navigating...

Why the most effective brand activations put people first and what the industry can learn from it. The UEFA Women’s EURO 2025, currently...

At 5 am on 1 July, bleary-eyed Londoners got the surprise of their lives: an 11-ft, 120 kg Superman 2025 sculpture hovering 300 m above the city, literally perched in The Shard’s spire, emblazoned with the “Look Up” campaign tagline.

Rhode’s recent release of Lemontini , a limited-edition, lemon-scented, sheer gold lip tint, is a campaign built with remarkable visual...