Project Overview Client: Thanet Kitchens and Bathrooms Industry: Bathroom, Kitchen & Design Services Location: Thanet, UK WHAT WERE WE TASKED WITH? Overview At Truene Creative, we specialise in crafting brand identities that resonate deeply with their audience. Our recent collaboration with Thanet Kitchens and Bathrooms (TKB) is a testament to this philosophy. TKB, a local business dedicated to transforming homes with their kitchen and bathroom fitting services, approached us to create their branding and website. Our mission was to create a straightforward, user-friendly website that mirrors TKB’s commitment to quality and simplicity. Here’s how we achieved this. WHAT WERE TKB'S ROAD BLOCKS? Challenges When TKB came to us, they had clear and straightforward needs: Modern and Fresh Look: They wanted a vibrant colour scheme featuring a primary orange and blue shade to give a contemporary and appealing feel. User-Friendly Design: The website needed to be intuitive and easy to navigate, ensuring visitors could effortlessly find the information they needed. Strong Brand Identity: A logo that effectively represented their expertise in kitchen and bathroom design while maintaining a sense of simplicity and elegance. SINKING INTO STYLE: OUR CREATIVE RECIPE Design Strategy and Reasoning Colour Palette: We chose vibrant orange and deep blue for their psychological impact. Orange evokes energy, creativity, and warmth, making spaces feel inviting. Blue conveys trust, reliability, and professionalism. This combination reflects TKB’s dynamic yet dependable service offerings, striking a perfect balance between innovation and trust. Logo Design: For TKB, we crafted a minimalist yet memorable logo. The "T" in TKB features an oven extractor, while the "K" is adorned with a showerhead, symbolising their core services. The colour scheme of white and orange ensures the logo is both modern and easily recognisable. Website Design: Our design approach focused on simplicity and user experience. The homepage provides a comprehensive overview of TKB’s offerings, including services, testimonials, a gallery, contact details, and a “Why Us” section. The services landing page directs users to detailed sections for kitchens, bathrooms, and design consultancy, each page featuring a header image with a black overlay gradient to enhance the visibility of the TKB logo and headers. The overall design is clean and straightforward, ensuring visitors can easily navigate and find the information they need without unnecessary distractions. Typography: Typography plays a crucial role in conveying a brand’s personality. For TKB, we chose a combination of LOVELO, Calps, and Playfair Display fonts. These typefaces balance modern aesthetics with readability, ensuring that the website is both visually appealing and easy to read. The playful yet professional fonts align with TKB’s brand values, adding an extra layer of sophistication to the design. Branded Guidelines and Business Cards: Consistency is key in building a strong brand. Our comprehensive brand guidelines document serves as a reference for maintaining TKB’s visual identity across all platforms. It includes detailed instructions on logo usage, colour palette, typography, and more, ensuring that every piece of communication aligns with the brand’s vision. The business cards were designed with the same attention to detail, providing a professional and cohesive look that reinforces TKB’s brand at every touchpoint. FROM VISION TO VICTORY The Outcome The new TKB website is both visually engaging and highly functional. With clear navigation and a clean design, it effectively communicates TKB’s offerings and brand values, ensuring a seamless user experience. The updated brand identity has positioned TKB as a modern, reliable, and innovative company in the kitchen and bathroom fitting industry. Need more details or just itching to chat about how we can turbo-boost your next project? We're here and ready to catapult your digital game to the stars. At Truene Creative, we don’t just design; we dive into the trenches with you, making sure your goals become our goals.

Project Overview Client: Victoria Flooring Industry: Flooring Products Location: Kent, UK Overview Victoria Flooring, a leading provider of high-quality flooring solutions in Kent, teamed up with Truene Creative to give their digital presence a much-needed makeover. Our mission: modernise their website, solidify their brand identity, and roll out the red carpet (or laminate) for more foot traffic to their store. The result? A swanky, user-friendly website that not only looks the part but also acts as a conversion powerhouse. WHAT'S THE END-GAME? Project Objectives Our mission was clear: Reinforce Victoria Flooring’s website to increase in-store visits, enhance the user experience, implement sharp calls-to-action (CTAs), and showcase their products like never before. We aimed to craft a design that mirrors Victoria Flooring’s brand values and expertise, luring online visitors into the physical store. The plan also included a streamlined, intuitive interface that guides users while strategically positioned CTAs drive engagement and conversions. Lastly, we wanted to present flooring options in a visually appealing, organised manner. LIKE CLASSIC HARDWOOD, STURDY BUT READY FOR A POLISH Challenges Faced by Victoria Flooring Victoria Flooring’s old website was like a trusty pair of old socks—comfortable but in need of a stylish upgrade to keep up with the times. While it served its purpose, it became clear that a more modern, streamlined approach could significantly enhance user experience and engagement. The homepage featured a slider that wasn’t engaging users as effectively as it could have. Important information such as contact details and the store address was not as prominent as it needed to be, making it harder for visitors to find essential information quickly. The product pages were informative but could be more user-friendly, requiring multiple clicks to view detailed product options. The previous rugs landing page operated as an e-commerce platform, which was not aligned with the client’s new focus on driving in-store visits for a more personalised experience. Overall, the site had great potential but needed a refresh to better align with Victoria Flooring’s goals. SO, WHAT DID WE DO? Design & Development Strategy For consistent branding, we employed Victoria Flooring’s logo colours and introduced a floor plan/tile design motif that recurs throughout the site, reinforcing their industry-specific identity. A distinctive design feature resembling a floor plan or tile frames key messages and imagery, ensuring thematic consistency and visual appeal. On the homepage, we adopted a no-slider approach. Research indicates that sliders can be distracting and ineffective, so we replaced the slider with a clean-cut, streamlined homepage that delivers clear and direct information. Contact details and the store address were prominently placed in the header, ensuring visitors can easily find essential information. To ensure effective CTAs, we strategically positioned them to guide users towards actions such as scheduling home visits, visiting the store, or contacting the business. Each CTA was designed to be visually distinct and compelling, effectively prompting user interaction. Enhanced User Experience The carpet landing page showcases all carpet colours and styles for each brand with lifestyle photography and adjacent static tiles. This comprehensive display allows users to quickly view all available styles under each brand without unnecessary navigation steps. The page includes a top-positioned CTA for store visits and estimate requests, a ‘Why Us’ section, and a contact form to facilitate user engagement. For the vinyl, LVT, and laminate product pages, we ensured thematic alignment by framing product images with a blue border, maintaining visual coherence with the homepage. Photography showcases the vinyl flooring in various settings, providing users with a realistic view of product applications. Each page features top-positioned CTAs, a map link for store visits, an estimate request button, a ‘Why Us’ section, and a contact form to enhance user engagement. The rugs landing page transitioned from an e-commerce platform to an image-focused, service-based approach to drive in-store visits. The updated design aligns with the website’s overall theme, featuring immediate CTAs encouraging store visits and estimate requests. Additional Enhancements The contact page was updated to include dark grey arrows for intuitive guidance, a themed contact form, an embedded Google map, and comprehensive contact details. These elements ensure users can easily find and connect with Victoria Flooring. The About Us page introduced a timeline feature outlining key milestones in Victoria Flooring’s history, with strategic CTAs to encourage user engagement. The FAQ page was enhanced with a modern tab feature to categorise service-related and home support queries, improving the browsing experience on both mobile and desktop devices. SO, DID IT ACHIEVE THE GOALS? Results & Impact Absolutely it did. The redesigned website for Victoria Flooring is now a robust marketing tool aligned with their business goals. The site’s user-centric design, cohesive branding, and strategic CTAs have enhanced user experience and engagement. The clear, engaging CTAs guide visitors towards actionable steps, driving more in-store visits and increasing sales potential. This comprehensive redesign has positioned Victoria Flooring for sustained growth and customer acquisition. By focusing on usability, aesthetic consistency, and clear business objectives, we have provided Victoria Flooring with a powerful online presence that effectively supports their growth and customer engagement goals. Need more details or just itching to chat about how we can turbo-boost your next project? We're here and ready to catapult your digital game to the stars. At Truene Creative, we don’t just design; we dive into the trenches with you, making sure your goals become our goals.